What started of by being a promotional product by Oregon-based winemakers Union Wine, the Underwood Wine in a Can
will actually be making its way to shelves soon. The company decided to
“beerify” wine and make it more accessible, easy to take to places
other wines dare not travel, also making it more approachable and less
pretenseless, with a “pinkies down” philosophy. Canning wine is also
more eco-friendly and cost-efficient. All this of course without
sacrificing the craft taste Union is known for.
On the back the can reads: “We believe what goes into the glass is more important than the type of glass it is being poured into.”